Herbert Bayer Booklet
Design | Content | Layout
“The creative process is not performed by a skilled hand alone, or by intellect alone, but must be a unified process in which ‘head, heart and hand’ play a simultaneous role.”
-Herbert Bayer
The Challenge
The purpose of this project is to create a booklet about a designer in their personal style. By studying their work, their design principles, and their life. Herbert Bayer is a designer who studied at Bauhuas and became a pioneering figure of design and typography. With his focus on simplicity, clarity, and experimentation, he played a significant role in shaping the trajectory of modern graphic design.
Exploration, Research and Inspiration.
Mood boards
For Herbert Bayer’s project, crafting the mood board involved exploring his varied work, from Bauhaus to later ventures in advertising and environmental design. Opting for the classic Bauhaus style made sense—it's where he started and what he's best known for. I focused on his geometric shapes and bold colors, selecting elements that captured his principle of minimalism and balance.
Sketches
When sketching for Herbert Bayer's project, I wanted the front cover to stand out. In the middle page sketches, I aimed for designs that balanced simplicity and interest, just like Bayer's work. Drawing from his style, I played with geometric shapes and clean lines. On my sketches, I aimed to create intrigue by crafting layouts that were both unusual yet balanced, mirroring the distinctive style of Bayer’s use of asymetry.
Digital Drafts
Round 1
After trying out different digital drafts, exploring various type, color, and imagery options, I chose the direction of the third design design for the booklet cover to move forward with. The classic Bauhaus face on the front, embodying minimalist, geometric design resonated deeply with Bayer's design principles. The back serves as a reflection of the front, utilizing shapes and lines reminiscent of his own work
Round 2
In the second round of revisions, I decided to use a condensed font alongside the bold Bauhaus style font to achieve better balance. I also made subtle adjustments to the background colors, aiming for the tan paper tone used in Herbert’s Bauhaus designs. Because of the minimalist design approach, each decision had a significant impact on the overall outcome.
Final Design
Reflection
This design process came with its challenges, but overall I really enjoyed designing in a Bauhaus style. From doing research and organizing it into a timeline to crafting the layout and designing it in the style of a design icon, it was an exciting challenge. Ultimately, it resulted in a fantastic coffee table book that I'm proud to display, and it provided me with valuable experience in booklet creation.